![]() ![]() It could also be argued that it promotes word of mouth such as, ‘have you seen that man in the Dolce and Gabanna advert’, which allows the brand and product to become an even more popular buy. This could emphasise the idea of the ‘new man’ as the product will sell if women believe that their partner will miraculously turn into the male in the commercial if they buy it for them, or they will manage to find someone like the man in the commercial if they buy the female fragrance for themselves. The woman could have easily been dressed in only a skimpy bikini, yet most of her chest is covered up by a less than skin tight blouse, yet the male bares all, only wearing petite white trunks. In addition to this, it is interesting how it is the male who is wearing the least clothing. Light Blue eau Intense by Dolce & Gabbana D&G EDP Perfume for Women 3.3 / 3.4 oz (93) 93 product ratings - Light Blue eau Intense by Dolce & Gabbana D&G EDP Perfume for Women 3.3 / 3.4 oz. Light Blue Eau Intense, signed by perfumer Olivier Cresp and available as a 25, 50. ![]() The idea of the male body being seen as a sexual object again reiterates the fact that he is the recipient of the female gaze as the female consumer may fantasise about the mans flawless body. (138) 138 product ratings - Dolce & Gabbana Light Blue 3.3oz / 3.4oz Womens Eau de Toilette Spray Brand New. The song playing in the ad is Parlami damore Mari by Achille Togliani. Dolce & Gabbana Light Blue for Women 3-Piece Set (3.33 Oz Eau De Toilette Spray +1.6 Oz Body Cream+0.33 Oz Eau De Toilette Spray) Floral Fruity, 5.33 Fl Oz Floral Fruity This technique could have been used in order to objectify the man in a way that he is no longer a person but a sexual image, in the same way that women were objectified in commercials for more than thirty years. Secondly, although it is made clear that the commercial is advertising for a product aimed at both men and women, the camera mainly focuses on the torso of the male as we are faced with an extreme close up of the males oily, toned body as he clambers on top of the woman in a sexual manner. ![]()
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